November 21, 2024
A 100% digital campaign to raise awareness about antimicrobial resistance
Globally, it was estimated that approximately 4.95 million people died from Antimicrobial Resistance-related causes in 20191. And yet, one in three adults doesn’t understand what this term means2. Faced with this alarming situation, an awareness-raising campaign encourages the general public to change their behaviour with regard to the use of antibiotics. Indeed, each person, at their own level, has a role to play to preserve their effectiveness.
