Using Youtube As An Educational Tool For Amr

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Using Youtube As An Educational Tool For Amr

SUMMARY

Researchers analyzed the storytelling approaches of the most viewed AMR videos on YouTube to identify the kinds of communication methods and storytelling tactics that engage audiences. Spark new conversations and deliver effective messages that support stewardship among clinicians, pharmacists, and patients with proven strategies.

FEATURED EXPERTS

Professor Monika Djerf-Pierre, University of Gothenburg, Sweden

Professor Mia Lindgren, Swinburne University of Technology, Australia

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Follow the link to access the full study at SAGE Pub

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Estimated reading time: 30 minutes

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PUBLISHED BY

Peer-Reviewed Study | SAGE Pub
February 11, 2021